HOUSE OF TRAINING

In a bid to create a fitting setting for the official House of Training launch, which took place on 17 November 2015 at the Chamber of Commerce, Shine a light came up with a photo and video-based concept so as to dynamically showcase the House of Training workforce and visual identity.

It all kicked off with a photo shoot of the twenty or so co-workers (both portrait and full-body shots) in a black and white format, thereby accentuating the new colour logo.

Beyond the use of the photos in various communication materials, the photo shoot provided a true occasion of team spirit among the co-workers.

To add character to the event and to shine the spotlight on the team, self-supporting panels displayed the full-body portraits in life size.

A video featuring the making of the photo shoot was screened during the event to put a human face to the new team.