Porsche

On Thursday 22 September 2016, in the distinctly futuristic atmosphere of Luxembourg’s Freeport, Shine a light organised the unveiling of the new Porsche Panamera.
Four hundred Porsche enthusiasts were invited to attend this sneak preview in the privileged and private setting of the Freeport, a jewel of contemporary architecture. For the event, Shine a light developed a multichannel communication concept incorporating an invitation card, an online events platform, email campaigns, a “making of” video of the event and a photo review.
The staging of the new Panamera, simple and sophisticated, featured a series of vertical neon lights arranged in an arc around the vehicle, dynamically underlining its contours in the darkness.
The interior design of the Freeport’s reception area was specifically tailored to accentuate the visual codes specific to the brand’s identity and to add character and a personal touch to the event.