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GLANZSTOFF TEXTILCORD

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On Tuesday 26 January 2016, Glanzstoff Textilcord, a company specialising in the manufacture of textile reinforcements for the tyre industry, celebrated the 50th anniversary of its establishment in Luxembourg.

Shine a light recommended the ceremony take place in the heart of the production plant so as to create a greater emotional impact. The use of textile products added a special touch to the setting, while also keeping the decorating budget down.

A large screen installed in the middle of the space accentuated the visual identity of the event and projected a film made especially for the occasion.

The ceremony took place in the presence of 100 people, which included His Royal Highness the Grand Duke, Mrs Francine Closener, Secretary of State of the Economy and Dr Cornelius Grupp, owner of the Glanzstoff group.

The ceremony ended with a guided tour of the production plant, with signage produced by Shine a light. The agency also oversaw the press relations so as to create a media stir around the event.