Luther
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The client to surprise
Founded in 1950 in Germany, Luther is nowadays a law firm with more than 350 lawyers and is present all around the world. Its Luxembourg firm, established since 2010, has been specialised, among other things, in business law.
PLEADING FOR OKTOBERFEST
Everything was thought to propose an immersive experience, that would be both festive and joyful, with all the fantasy related to Oktoberfest, one of the most emblematic celebration in Europe.
The challenge ahead
Since 2016, Luther has been calling on our expertise to imagine a friendly evening for their clients, partners and members of the staff on the theme of Oktoberfest, like a tribute to the largest “Volkfest” in Munich and referring to the German roots of the firm.
What we imagined
The space assured a typical layout all decorated with suspended long white and sky-blue pieces of cloth and a geometric set of white tables and benches in a typical brewery style, vegetal wreaths, branches of gypsophila, straw bales, wooden barrels and braseros in the purest Bavarian tradition. In this special setting the 200 guests got initiated to the best of the Oktoberfest rites: traditional outfits, “O’zapft is” (it is tapped!) or opening ceremony when the first keg of beer is hammered, typical products, modern Bavarian music …
The main challenge is to organise each year the same event but with different contents to make it evolve over time.
