Losch Import
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branding
photo report
dedicated website
storytelling
artistic performances
event techniques
stage design
scenography
production
Utility vehicles as guests stars
Since we had already organised the launch evening of the new Porsche Panamera, Losch Import has wished to renew their faith in our expertise calling on us to imagine the universe around the presentation and the inauguration of the new dealership LOSCH TRUCKS, VANS & BUS which sells Volkswagen and MAN commercial vans to the professionals.
The client to surprise
Already the owner of 23 retail dealerships in the country and unique importer of Volkswagen, Audi, Porsche, ŠKODA, SEAT, Bentley, Lamborghini, Volkswagen utility vehicles, MAN trucks and NEOPLAN buses, Losch Import is skyrocketing.
Bolstered by its past as soon as 1948 and strengthened by its values deeply rooted in passionate expertise passed from generation to generation, the group is nowadays the market leader in automobile industry.
The challenge ahead
The request was to create an event allowing the exclusive B2B guests including the best clients, partners, transport companies, car manufacturers, trade commissioners, political leaders, LOSCH members of the Executive Board and media to live a total marketing experience within the brand while discovering the infrastructures and the services offered by the brand-new dealership.
We therefore had to imagine a way to welcome a global event on the new dealership’s site while meeting both the logistics and technical requirements according to the client’s specifications and the group LOSCH’s brand name.
For the first time, Volkswagen Utility Vehicles (Caddy, Transporter, Cafter and Amarok) as well as MAN Trucks, NEOPLAN buses and HESS brand are working all together under one roof. It was an extraordinary communication lever on which we were due to build.
What we imagined
On the day of the inauguration of the new dealership, the 600 guests were thrusted into a global event supported by branding items and communication tools thought in harmony with the graphic charter of the group LOSCH.
The ceremony took place in a warm and friendly atmosphere and was deployed in various areas symbolising the different highlights and showcasing the new visual identity thanks to original branding, decoration and scenery.
Everything was thought to enable the visitors to easily move from one place to the other perfectly suited to the experience offered to the clients: first of all discovery of the building whose architecture is magnified by the light effects and a gobo projecting the logo and an archway at the entrance to welcome the visitors; then, the inauguration took place in the presence of members of the media and officials with cutting of the traditional ribbon, followed by self-guided tours with panels explaining the different points of interest of the new dealership; and at last, a plenary and a dinner that were held inside the structure of a temporary tent with a glass rooftop and black velum tensioned on three sides only leaving glass for the fourth side in order to enjoy an exclusive view of the building.
Nestled in a setting with the colours and the codes of the brand, the inauguration evening was organised around a non-conventional stage with side steps and a front edge underlined by a neon surmounted by a LED panoramic screen displaying the contents of the interventions for a better presentation of the dealership.
