myenergy
Categories
Conference & Summit
Our expertises
video production
storytelling
photo reportage
artistic direction
stage design
scenography
production
storytelling
photo reportage
artistic direction
stage design
scenography
production
Energy transition from words to deeds
A major actor of the transition to sustainable energy in Luxembourg, myenergy wished to offer a space where to present the major challenges, enhance their mission and discuss with as wide a public as possible in order to get their message out.
The client to surprise
Myenergy is a public and national structure which aims to limit human impacts on environment and promote a real transition. Recognised as such, myenergy is a reference in Luxembourg for a rational and sustainable use of energy.
Their mission is to advise, mobilise and support both companies and private individuals on subjects such as reducing energy consumption, promoting renewable energy, sustainable building and housing…
The challenge ahead
Myenergy, in partnership with the Chamber of Commerce, IMS (Institute for societal development) and the Ministry of Economy, called on us to imagine a universe and an experience that could focus and enhance a conference entitled TIR+3 with the objective of reviewing the strategic actions led by Luxembourg during the Third Industrial Revolution, just one year after the official introduction of Rifkin study, and offering a platform for dialogue and exchange between citizens and political leaders.
We therefore took over the whole event, from staging to monitoring the interventions, while dealing with installation time constraints which were very short for the scenography. We had to set an efficient logistics organisation and to assure upstream preparation for branding items so that not to handle their setting up on site.
We wanted to focus the attention on the message so that nothing could distract the concentration of participants from the challenges of the future. The scenery was due to highlight and value, not to surprise or amaze. Sometimes the best efficient staging depends on so little things.
What we imagined
On the conference day, 800 guests – general public, concerned citizens, political leaders…- discovered an interior space design that was coherent and respectful of myenergy’s spirit, identity and mission: branding items made of recycled cardboard and printed with non-polluting ink, furniture that had been rented locally to limit the impact of road transport, stage dressed with cardboard, low-energy LED neons…
The setting was unfolding in the different areas, uncluttered but taking advantage of myenergy’s existing visual identity and displaying the figure 3 whose important graphic potential allowed different customisations in large format to focus public attention and generate curiosity.
Then the time of the conference came, and it was organised in 3 parts too in order to maintain the underlying harmony of the event and bring rhythm to the highlights: introduction, argumentation by the parties then roundtable discussions animated by a journalist between a panel of students representing the requirements of tomorrow and political leaders who had the power to make them real right now.
We imagined a universe able to concentrate attention and to highlight the actions that had been carried out to make the world a more respectful place.
Because a picture is worth a thousand words…
