Golden hour for an anniversary
Organising an event inside a company’s own premises is always a challenge. Indeed, in addition to the constraints relating to the available space or capacity and to the activity that should be continued without any problems, we had to imagine a universe that should use the company’s codes while adding a new dimension.
The major challenge was to arise emotions and to create a moment of surprise without losing KPGM’s identity and while asserting trusting relationship, legitimacy and its predominant position as a major player in the economic landscape.
What we imagined
It is within the scenography of a smart gala highlighting the codes of the brand visual identity – the reassuring night blue colour and the refined glow of gold – that more than 800 guests including clients, partners, political decision-makers and opinion leaders walked into the different areas of KPGM head office, reorganised around the lobby and reinvented to make an exclusive and intimist reception place out of them.
When they arrived, the guests were immediately plunged in an immersive atmosphere: artistic aerial installations made to symbolise an impulse towards the future and KPGM development ambitions, a glittering carpet designing a golden path surrounded by palm trees of the same colour, sparkling spark machines, a valet service with personalised tickets….
Several highlights then followed one another: official speeches, animations and artistic happenings unfolded in the different areas dedicated to the party diverting them from their main function to turn them into a total immersive experience. After the strategic addresses, the crowning touch to the evening occurred with a vertical piano rising into the air at around ten metres height for an exceptional musical performance “in motion”.
The second part of the night proposed a real club with a DJ, a cocktail bar and gold balloons as a shimmering backdrop reflected on the mirrored dance floor, still in KPGM’s premises, inviting the guests to loosen up and just enjoy.