Reinventing the shopping centre
Inaugurating a shopping centre is a major challenge. The future customers commitment and their loyalty depend on the first contact they will experience. This is also a good way to gain publicity and communicate in order to make a lasting impression.
This event was made to embody a new vision of a shopping centre, more focused on human values and convenience and responsive to the actual expectations and requirements of the new consumption trends. We had both to feel and make feel on the first try.
What we imagined
In order to make the premium service offerings by Cloche d’Or noticeable, 15 greeters wearing the traditional red bell-boy uniform embodied the concept “Be my Guest” designed for the occasion and welcomed some 2,500 guests including partners, political decision-makers, thought leaders, store operators, future customers and the press in an amazing shopping experience.
With a modern pattern of white and gold, perfectly suiting the logical constraints of the place, the appearance of the cube created a “Wow” effect: on its faces an interactive design content was projected in perfect synchronisation with a choreography imagined for the occasion. At last, the greeters, as a symbol of Cloche d’Or values of sharing and serving, got on stage under a shower of confetti.