Automobile Club Luxembourg
Categories
Celebration
Digital
Digital
Our expertises
graphic design
branding
motion design
storytelling
live experience
artistic performance
artistic direction
stage design
scenography
production
branding
motion design
storytelling
live experience
artistic performance
artistic direction
stage design
scenography
production
Fidelity built up over time
Since 1932, Automobile Club Luxembourg has been allowing more than 185,000 members to get assistance, advice, advantages and a wide range of membership options meeting their mobility or accommodation needs in Luxembourg as well as abroad.
The client to surprise
Since 1932, Automobile Club Luxembourg has been allowing more than 185,000 members to get assistance, advice, advantages and a wide range of membership options meeting their mobility or accommodation needs in Luxembourg as well as abroad.
The challenge ahead
We were chosen by ACL to organise a memorable and original event for the 60th anniversary of their members.
To celebrate their loyalty which has made all the association’s actions possible, ACL wished to offer them a retrospective of its history, its strengths, its actions and its services since 1932, illustrated by the creation of original content.
The guideline? To put the human factor and their history at the core of this event in order to make them the basis of ACL values.
What we imagined
A further 600 invited guests, that have been members of ACL for 60 years, attended the Thank You event and were paid a unique and emotional tribute.
For the opening of the event, a motion recalled the highlights of ACL history from its creation to today, old from a member’s point of view with archive footage and a Luxembourgish voiceover narration.
During the evening, archive footage, testimonies, performances by Luxembourg artists André Mergenthaler and Christophe Reitz and a musical theme growing louder and louder, made the members experiment a true journey back in time and showed them all the possibilities afforded by working together.
Because a picture is worth a thousand words…
