event video report
Reach for the sky with architecture
Immobel called on our creativity to imagine a disruptive event that would bend the codes of “laying of the foundation stone”, a symbol of the required link between the birth of a project and its full development while emphasising the quality of services to be provided by the future building.
The client to surprise
As a major player in European property development, Immobel has been specialised in ambitious, innovative and inspired urban projects, fashioning the city of tomorrow and has been committed to a consistent and sustainable territorial development within the capital city or on the outskirts, which meant for them to be honoured during competitions for the urban development and even awarded for their environmental performances.
The challenge ahead
For its project INFINITY, a multifunctional high-class complex mixing residential, office and retail segments, Immobel has valued and promoted its realisation made to revitalise the entrance of Kirchberg district.
The group’s main purpose was to develop its notoriety and its position in Luxembourg in the presence of clients and prospects, partners, architects, official personalities from the political and economic worlds and media members.
We have chosen to keep the highlights of a property project launching ceremony but to transpose them in a prestigious pioneering universe illustrating the habitat requirements of tomorrow.
What we imagined
Under a geodesic dome like a futuristic and mysterious case, whose geometric design represented INFINITY logo, 250 guests were welcomed on presentation of their invitation cards that had been specifically created for the event. It was black, embossed, branded and personalised in a Premium Club membership card format.
The customised temporary structure with its bold and definitely modern styling was an invitation to enter the immersive and refined universe where the colour black was predominant and enhanced by the lighting of some decorating items that were as so many signs representing the high standards of luxury and the high standing position and image of the project INFINITY. The nearly 15-metre-high ceiling was like a reflection of the ambitious property project which would offer the highest residential tower in the city center of the country.
At the core of the dome, the foundation stone was valued under a glass case illuminated from above and was used like a futurist and elegant cartouche bearing INFINITY logo and sheltering the official plans collaboratively signed by the parties.
The valet service at the entrance, the personalised reception and a caterer proposing an “à la carte” service were completing the total experience at the crossroads of prestige and innovation as a symbol of the demanding property of tomorrow, highlighting the aspect privilege and the private concierge service like key elements of the exceptionality, the difference and the high standard of the future project.