Heintz van Landewyck
Product launch
Our expertises

graphic design
photo report
artistic performance
artistic direction
event techniques
stage design

The client to surprise

Unique independent group in Luxembourg that has been specialised in the manufacturing and the distribution of tobacco for more than 170 years, Heintz van Landewyck produces and sells the brands Elyxir, Ducal, Maryland, First, Che and Austin.


The theme of an English inspired smoking room is quite fascinating since it is a mix of both friendliness and celebration. Anybody, whether an expert or not, entering the room will immediately feel happy few.

The challenge ahead

To mark the launching of a new range of cigarettes and cigarillos called Bentley, the brand has wished to reaffirm its universe, its identity, its image and its values.

That is why they called on our expertise to imagine the scenery and the animations that were to assert the brand codes while bringing this hint of modernism that launching a new product involves.

What we imagined

In the disruptive atmosphere of an English smoking room redesigned with a modern twist, 200 guests among Heinz van Landewyck’s most faithful clients and B2B partners have discovered the visual universe of our concept entitled “Gentlemen Cigar Club” specially designed to enhance the brand value in a dynamic and young fashion according to its graphic charter.

In order to reach a wider, younger and more modern audience, without losing its originality, the brand was expecting us to imagine an event reinvesting their traditional codes within an atmosphere firmly focused on celebrating, partying and enjoying.