Digital Luxembourg
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Exhibition
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graphic design
branding
artistic direction
event techniques
stage design
3D renders
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branding
artistic direction
event techniques
stage design
3D renders
production
Meeting digital
We had to realise a smart customised stand that would materialise dynamism, the will to innovate and the concern for human beings in order to promote the actions of this governmental initiative. That gave us the opportunity to reflect upon how to favour visibility, interactions, discovery and sharing.
The client to surprise
Since 2014 Digital Luxembourg has been a governmental initiative designed to initiate, strengthen and guide the digital efforts of the country and has been conveying the idea of a positive digital transformation focused around five broad lines: governance, skills, politics, infrastructure and ecosystem to promote all the opportunities that digital can provide.
Being collaborative, engaged, conscious of the evolutivity of our world, flexible and human-centric, Digital Luxembourg raises public awareness about the potential of digital, leads new projects, helps those who have a positive impact on the country, supports the emerging ideas and increases the visibility of national achievements and thoughts among the citizens or abroad.
The challenge ahead
Digital Luxembourg called on our expertise and our ability to organise professional events and to create spaces meeting the needs and expectations of a company and asked us to imagine a stand reflecting its image: open, bright, human-centric and showcasing its three main goals: enable, support, inform.
From a technical point of view and in terms of configuration, it was supposed to welcome from 20 to 25 guests, have a content distribution service and be able to adapt to any place or any specific constraints to be represented at different exhibitions.
How to make Digital Luxembourg values and missions cope with the constraints linked to professional events such as the crowd, the reception of the participants, the conduct of speaking, the noise, the dissemination of information…?”
What we imagined
We imagined an innovative open stand with a streamlined look, in a round shape in order to facilitate interactions, to be accessible to everyone and to give it a central place so that people could move freely around it. Its contextual setting offered a certain height allowing it to be particularly visible at professional exhibitions.
With its 35-square-meter surface and a full sound system for the workshops, it was a comfortable meeting place furnished with a selection of design furniture in natural colours.
The four supporting columns were drawing attention from the outside with a back-lit signposting presenting the three missions of Digital Luxembourg as an invitation to enter the relaxation area. On the inner side of the columns, screens vertically disposed like smartphones were displaying content while creating a modern and calm atmosphere thanks to a LED system diffusing a gradual blend of lights representing the brand.
A luminous LED neon suspension was custom-created for this occasion in order to brighten up the space with original lights. In addition to that, a storage cabinet was installed and Digital Luxembourg was in charge of conceiving and realising the barista animation.
The stand was intended to promote meetings and exchanges between the visitors.
Because a picture is worth a thousand words…
